Blogs

Role of LMS in training companies with e-commerce integrations

Written by Elani Casic on 16 December 2020

You are a service driven company that has loads of high content bundles. While you also offer lucrative learning programs that guarantee your customers skill-up certifications.

Still, why aren’t your prospects not hitting on the Buy button of your landing page? After all, you want your glowing testimonials and virtual sales pitches coming true. You want your aspirations to turn true in the real sense of the word.

What is the role of LMS in training companies with e-commerce integrations?

In this online guide, you will learn about insider tips and tricks of having an LMS in place, and thereby converting your online hub into a gold mine:

#1 Check for the compatibility of the software to avoid serious roadblocks

If you look at LMS providers, they have their tech partners with whom they pair up with. You find that the platform has a list of compatible e-commerce vendors or payment sites.

You can ideally choose an LMS provider that is already aligned with your sales tools. Else, you must have a look at the vendor’s site to know which tools mesh with their learning management systems.

It is therefore highly crucial that your e-commerce site or platforms and the LMS software play nice with each other.

You do not want to encounter serious sales roadblocks down the line. In other words, the customer cannot encounter a billing error at the checkout screen.

#2 Determine the ideal pricing for your online sales courses

Are you planning to train companies with e-commerce integrations, or are you going to provide affordable online courses for independent aspirants? To have more takers, you can allow a flexible pricing policy for the fleet of online courses you intend to come up with.

You can have a payment plan for subscription packages. You can have a price carton for content bundles, and, you can have one for life-time memberships or access. Online training programs must also state the enrollment fee or registration fee as applicable. For corporate firms, you can include coupons, discounts, and payment programs to fetch better sales.

#3 Implementation of data security

Your customers pay through credit cards, debit cards, or via Skrill. International customers can also pay for your courses via pay pal accounts. Hence, you must have a proper tie-up with your LMS vendor on data protection.

Hence, data security is of paramount importance when it comes to taking up an LMS program for training companies. You cannot afford to put your customer’s details and bank info at a potential threat.

Hence, look for an e-commerce vendor that can quickly process transactions via third party payment gateways, while keeping your customer’s confidential info intact.

#4 Create your LMS store with trusted e-commerce vendors

You can have an LMS store upfront or else you can have your store via an easy tie-up with established e-commerce partners. You have your brand people still are not familiar with.

While you have trusted e-commerce vendors like Shopify or WordPress who have already established a niche for themselves.

Which one would you prefer? You can integrate your learning modules by adding them to a trusted e-commerce vendor, as you do not want to start with branding or merchandising from scratch.

Makes sense, isn’t it!

If you have an e-comm vendor you would love collaborating with, you must also do your homework. You can go through their online reviews, credentials, and evaluate their encryption measures too.

If things go well between your team and a service partner, you can create a store on LMS at the first go.